So, your web site is complete and
available for the entire world to see. You have worked hard on
your new site and now it is time to put it to work for you. The
big question now is "How do I get people to know my site
exists?" The answer is simple: tell them.
As I am sure you are already aware, promoting your
web site is vital to drawing visitors to your site. There are
many ways to do this. To get you started, I have gathered a number
of great tips and suggestions. The more you promote your web
site, the more potential visitors will know it exists. Read on
to learn more.
your web site address on everything! A good tip is to
include it wherever you include your phone number. Print your
address on business cards, letterhead, checks, brochures,
flyers, and any printed material you hand out.
2. Include your site address in all advertisements such as yellow page ads, newspaper ads, radio ads, TV
commercials, billboards, press releases, sponsorships, and special
3. Put your site address on your property. Your company vehicles, equipment, building, and outdoor
signs should include it. Even your employees can promote
their company hats, jackets, shirts or uniforms.
email announcements to friends, acquaintances, and
current customers. Be sure to include your site address in
the signature of all email you
and your employees send.
5. Spread the word. Word
of mouth advertising is very powerful. Never miss an opportunity
to tell someone about your site. Look for opportunities in
professional as well as social situations.
6. Be visible. Participate in special events,
trade shows, and community events and be sure your web site
address is in plain view. Join groups such as your local chamber
of commerce or professional organization.
7. Request a link to your site from other sites.
This can be a great tool for driving targeted traffic to your
site. But be prepared to provide a link back; some web sites
8. Search engine submission. Submitting
your site to search engines can be difficult, but worth
the effort. Explore the Web for specific tips and help
on submitting your site to individual search engines. There
is a wealth of information available on this subject alone.
9. Don't forget about your phone message.
If you use voice mail, an answering machine, or an answering
service, be sure to include your site address in your outgoing
message on all phone numbers used by your company, including
10. Give people a reason to go to your site. Promote
special offers, coupons, newsletters, special events, and more
on your web site. Keep your site current and fresh with new
content to keep your visitors coming back for more. They will
certainly tell their friends.
There may be more opportunities to promote your
web site that are specific to your business. Be sure to take
advantage of them. The more ways you promote your site, more
people will learn about it. Make sure your site is fresh and
regularly offers something new for repeat visitors. If your site
never changes, visitors may not feel the need to return.
Promoting your site is essential to getting visitors;
maintaining your site is essential to getting those visitors
to come back again. I hope these tips have helped to answer that
bit question. Now promote, promote, promote!